AI-driven Personalisation using Customer 360° Data

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no = Public
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Business value

45% Conversion rate growth (more campaigns converted without affecting customers' satisfaction)

Client

Česká spořitelna, largest member of Erste group

Contact person

David Vopelka

Ecosystem
Databricks
Industry
Banking
Picture
Portfolio
Vertical AI
Publicity
External
Solution
Persona360
TCV (M EURs)
2
Video
Year
20202021
approved
geography
Czech Republic
image